zoe

bradley

Master 2 student in International Marketing & Business Development at SKEMA University

Découvrez mon portfolio, une collection soigneusement sélectionnée reflétant les moments forts de mon parcours académique. À travers ces pages, explorez une sélection de projets qui mettent en valeur ma maîtrise du design, de l'analyse, mon souci du détail méticuleux, ainsi que ma capacité à diriger et à collaborer efficacement au sein de projets de groupe.

Explore my portfolio, a meticulously curated showcase highlighting the pinnacles of my academic voyage. Through these pages, immerse yourself in a selection of projects that unveil my prowess in design, analytics, unwavering attention to detail, and adeptness in leading and collaborating seamlessly within group endeavors.

Dans notre projet de relancement du produit Givenchy Beauty Prisme Libre Loose Powder, j'ai occupé le rôle de chef d'équipe au sein d'un groupe de 5 personnes. Mes responsabilités étaient donc de déléguer les tâches et de créer les visuels ainsi que la stratégie pour coordonner toutes les étapes.

Nous avons débuté par l'identification des raisons de la performance insatisfaisante du produit. À cet effet, des études quantitatives ont été menées pour comprendre les opinions des consommateurs et mettre en lumière les problèmes rencontrés. Ensuite, nous avons élaboré des stratégies de relance, les soumettant à des tests auprès d'un échantillon de consommateurs, afin de garantir leur efficacité.

In our project to relaunch the Givenchy Beauty Prisme Libre Loose Powder product, I took on the role of team leader within a group of 5 people. My responsibilities involved task delegation and creating visuals as well as the strategy to coordinate all stages.

We began by identifying the reasons for the product's unsatisfactory performance. To this end, quantitative studies were conducted to understand consumer opinions and highlight the encountered issues. Subsequently, we developed relaunch strategies, subjecting them to testing with a sample of consumers to ensure their effectiveness.

The context

Our campaign goals

The strategies

About the budget

The timeline

• Awareness issue
• Misunderstood product
  

sephora contest

boost sales &

create a craze

Attract customers to the givenchy stand

Period of 2 weeks

optimisation

of the

givenchy stand

educate customers in less than 2 minutes

Budget of 10 000 €

How is it now ?

Sephora has lots of different stand,

high competition

Video

shows Givenchy's various beauty products

DIGITAL SCREEN

1 minute video

Other alternative

Lower cost option

sample

Back to school edition

Back to work

instagram

strategy

raise awareness

attract our target market

Boost Sales

Showcase on the account

#MYPRISMEPOWER

what we expect

• High return on investment
• More followers
• More engagement following the #
• Turn follower into potential leads
  

ONE INFLUENCER A MONTH

tik tok

strategy

Raise awareness

Show how the powder is used

Boost Sales

#MYPRISMEPOWER

what gen Z want

Can relate

sem

strategy

Appear at the top search

Boost Sales

improve ranking of loose powder

expect boost in sales and influx of traffic from day 1

out of home

strategy

raise awareness

showcase the powder

Boost Sales